Goals, Strategies and Values
American Dietetic Association
New Strategic Plan (effective June 2008)
Goals, Strategies and Values
Goal 1: The public trusts and chooses registered dietitians as food and nutrition experts.
Strategies:
- Create a respected brand
- Establish value to the public through effective programs, services and initiatives offered by registered dietitians
- Take proactive positions based on evidence
- Work cooperatively with the international dietetics community
Goal 2: ADA improves the health of Americans.
Strategies:
- Impact food and nutrition policies
- Provide opportunities for members to participate in the legislative and regulatory processes at local, state and federal levels
- Strengthen relationships with external organizations to further ADA initiatives
- Inform the public about ways to improve its health
- Equip members to use research in their work
- Strengthen cultural competence to address health disparities
Goal 3: Members and prospective members view ADA as key to professional success.
Strategies:
- Assure competence through education, accreditation and certification
- Provide state-of-the-art professional development opportunities for career success
- Provide relevant and valued products and services for diverse member audiences
- Provide leadership opportunities to enhance knowledge and skills for success in practice, workplace and communities
- Provide research and resources that can be translated into evidenced-based practice
- Attract members from under-represented groups
Values
Customer focus — Meet the needs and exceed the expectations of all customers
Integrity — Act ethically with accountability for life-long learning and commitment to excellence
Innovation — Embrace change with creativity and strategic thinking
Social Responsibility — Make decisions with consideration for inclusivity as well as environmental, economic and social implications